Sarah has a wealth of experience in focused marketing, business strategy, product development, and platform management across New Zealand and the USA. She also has significant leadership experience in digital technology transformation, having previously worked in developing and growing digital platforms.
Lessons Learned in Taking on the Market Leader
Realestate.co.nz has been the second player in New Zealand's property market for years, consistently trailing behind TradeMe. Over the last three years, however, a shift in strategy and effective execution has helped them narrow that gap significantly. In this session, Sarah will share an honest look at the approaches realestate.co.nz used to challenge the market leader, including the successes, setbacks, and lessons learned along the way.
