Mikevan der Heijden is a 17 year veteran of digital marketing (specifically search engine optimization) and is the founder of Portal Ventures, a Melbourne consultancy specializing in helping online marketplaces generate more revenue through effective and scalable search engine optimization strategies.
Portal Ventures also invests in early stage classifieds, service & e-commerce marketplaces globally and has invested in marketplaces such as LatAm Autos, Fresha, Programa, CarsFast, PriceMyCar, SideSpace & Omnyfy.
SEO in an AI World
SEO has been a cornerstone of traffic generation for PropTech and property marketplaces for years. However, the rise of AI presents both opportunities and challenges for SEO strategies.
In this session, Mike van der Heijden, CEO of SEO search specialist Portal.Ventures, will explore how AI can enhance SEO efforts and discuss Google's evolving plans for integrating AI into search.
Seven Keys to Scaling Organic Traffic for Marketplaces Workshop
Join Javier Ortiz and Mike van der Heijden as they lead a conversation about 7 key strategies that you can use to scale organic search traffic consistently - based on analysis of over 150+ marketplaces and portals from around the world.
