Mal has twenty-five years’ history of creating technology products for property professionals. One of the launch team at Primelocation.com in 2000, leaving only after its £48m exit, he was then the first, pre-revenue Sales Director at Zoopla when it launched in 2008, driving its initial multi-million-dollar ARR.
Having since run a successful consultancy for startup / scaleup proptech businesses, he launched ModelProp AI in 2023, focused on harnessing AI to help property professionals win more market share and improve productivity.
AI-Driven Market Leadership: How Property Portals Can Harness Agent Innovations to Shape the Future of Real Estate
ModelProp has a bunch of AI products and services that agents are using already to market themselves and showcase their properties, including AI Avatars, virtual staging and AI-generated (and -animated, and -voiced) property videos (plus others). It might be interesting for the audience to see some of these already in play and consider how they might get competitive advantage by creating spaces (and packages) where these services can be created and interacted with.
